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Search Results for Author 'Aramo-Immonen, Heli':

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B2B Companies Far Behind on Social Media Strategies

Idea posted: August 2019

Institutions: University of Calabria    University of Gloucestershire    Örebro University    Tampere University of Technology   

Authors:

Business-to-business (B2B) companies differ from business-to-consumer (B2C) companies in many ways. B2B company products are often more complex and require greater lead times to produce, there are fewer customers, and…

  READ MORE   PIN TO MY IDEAS Idea #747

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